> it’s about owning it - whatever it is

> how you live, who you love, what you think: you are perfectly complete as you are. Yep!

> anything collection inspired by non erotic penis + apotropaic magic:

Back in 2014, before the #metoo movement, we made one KEY / PENIS pendant and ring - from there the collection slowly exploded. We added earrings, diamond pavé pieces, and more items to come. Everyone was taken by it for some reason. Who knows why? (Ha!).

The initial inspiration was obviously phallic symbolism, we liked the idea of “fascinus” charms that were worn in ancient greco-roman times. They were not interpreted as erotic objects, just lucky charms for protection and fertility, items of magic to ward off evil.

We also wished to steal this archetypal symbol of power - with the idea that you are your own master. Being a strong person. A symbol of influence over yourself and social pressures, freedom, and a little wink: ‘this is what I want, and I am doing it no matter what everyone thinks’.

Dating whatever gender you want. Dropping out of college. Moving to a new country.
Having your first baby at 48. Working a shitty job that everyone sees as non-ambitious. Pursuing your dream. Reinventing yourself. Blocking toxic people out of your life. Living without social media. JUST GO FOR IT. Make it your own.

// Yurga